Thoughts on the Jerry Lewis MDA Telethon

Written by Howard Renensland, CEO & Founder, [with]tv

I wanted to add a few thoughts on the ongoing and most probably never ending discussion – slash – debate on the Jerry Lewis MDA Telethon. I started [with]tv so people with disabilities and their community could have a true mainstream media voice.

While I personally applaud all those brave individuals who continue to wage a war of protest against the myriad wrongs inflicted upon this community and urge the continuance of these and any and all measures –acts of violence aside –meant to advance the global cause of people with disabilities I do not feel they will accomplish their mission without the existence of [with]tv or something very much like it.

Indeed I feel that [with]tv as an element of “popular culture” will accomplish this mission more quickly. We need a media voice where anyone can see people with disabilities in the same numbers and in the same roles as they can see people without disabilities. Period. We need a media voice that will include “our stories” from “our perspective” amongst the remainder of its 168 hours of weekly programming and in those stories that have “Absolutely nothing” to say about or do with disabilities have casts and crews where 17%+ of the workforce and management are people with disabilities.

Let me again state clearly that I support all forms of advocacy and protest. Yet, we must be aware that there is in the world an overwhelming amount of backlash against people who protest anything, including people with disabilities, that at many times rises to outright anger, hatred, and in some cases what are now being termed “hate crimes” against people with disabilities. In addition to this backlash there is so much confusion, lack of knowledge, inconsistency, misunderstanding, and fear. We still have members of our community who use terms like “wheelchair bound” and are totally comfortable doing so.

It will be the editorial position of [with]tv to give voice to all sides of all questions and we will invite commentary from those with and without disabilities. When we feel strongly about an issue we will say so, but we will respect all sides. I have followed this philosophy personally. My family and I have always advocated for full inclusion while respecting the opinion of others and recognizing that each person and family must choose their own path.

So as to Mr. Lewis and the folk at MDA I would say, “Raise all the money you can to favorably impact on those with MDA, but look to your methods and trust your donors. Some people with a disability might welcome some form of help; some are fine without it. We would all like a voice and a say in how we are represented and viewed by those who know us and those who do not."

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________________________________________________________________________

Howard Renensland
CEO and Founder
[with]tv

Dear Mr. Renensland:

I would like to express my wholehearted support for [with]tv’s mission of providing accessible television and Internet programming that, while appealing to broader markets, is focused on providing high quality, news and entertainment programming that meets the needs and interests of persons with disabilities, and those committed to them personally, professionally, and commercially.

People with disabilities have a global need as individuals and as a community for access to information, employment, artistic expression, and control of their image. The disability community, which in the United States alone is 54 million strong with a discretionary income of $220 billion, is a grossly underutilized source of both talent and market share for companies, making [with]tv a win-win solution for individuals, society, and business.

I intend to support your content, partners, and advertisers in every way possible. I congratulate you on the work that you and your colleagues at [with]tv have done thus far and wish you the best of luck going forward. Please keep me informed of your progress and let me know if I may be of any further assistance.

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